Privacy Policy

1. Introduction

Shield Fire & Security U.K Ltd is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect personal data submitted through this website or provided to us directly.

2. What Information We Collect

We may collect the following types of information:

• Name, email address, and phone number submitted via contact or quote forms
• Property location and type information provided in enquiries
• Message content submitted through website forms
• Technical data such as IP address, browser type, and device information collected by website analytics

3. How We Use Your Information

Information you provide is used to:

• Respond to your enquiry or quote request
• Communicate with you about your project or requirements
• Provide services you have requested
• Improve our website and services

We do not sell your personal data to third parties.

4. Legal Basis for Processing

We process personal data on the basis of legitimate interests when responding to enquiries, and on the basis of consent where explicitly provided. Where processing is necessary to fulfil a contract or take steps prior to entering a contract, we rely on that contractual necessity as our legal basis.

5. Data Retention

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, and in accordance with applicable legal requirements. Enquiry data that does not lead to a service engagement will be retained for 12 months before being deleted.

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data in certain circumstances
• Object to or restrict certain types of processing
• Lodge a complaint with the Information Commissioner's Office (ICO)

7. Cookies

We use the following cookies on this website:

• sf_consent — Stores your cookie consent preference (accepted or declined). Expires after 12 months. This cookie is strictly necessary to remember your choice and does not require consent.
• _ga, _ga_XXXXXXXXXX — Set by Google Analytics (GA4) to distinguish unique visitors and measure site usage. These cookies are only set if you accept analytics cookies via the consent banner. They expire after 2 years.

When you first visit the site, a banner will ask for your consent before any analytics cookies are set. You can review and change your preferences at any time on our Cookie Policy page. No cookies are used for advertising or shared with third parties for marketing purposes.

8. Third-Party Services

We use Google Analytics 4 (GA4) to understand how visitors find and use our website. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics only activates on this site after you have given explicit consent via the cookie banner. When active, it collects anonymised data including pages visited, session duration, and approximate geographic location (country/region level). It does not collect your name, email, or any directly identifying information.

For full details of how Google handles this data, see Google's Privacy Policy.

We use EmailJS to process contact and quote form submissions. Message content and contact details you submit are transmitted to us via this service. EmailJS does not store your data beyond what is needed to deliver the message. See EmailJS Privacy Policy.

9. Data Security

We take reasonable technical and organisational steps to protect your personal data from unauthorised access, disclosure, or loss. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Contact

If you have any questions about this privacy policy or wish to exercise your rights, please contact us via the details on our Contact page.

11. Changes to This Policy

We may update this privacy policy from time to time. The most recent version will always be available on this page, with the date of last update shown at the top.